The Belgian-based vélo-couture brand CYCLEUR de LUXE is expanding its collection with RE>CYCLEUR, a new line of eco-friendly and sustainable sneakers.
RE>CYCLEUR sneakers can be returned to the CYCLEUR de LUXE webshop address or selected RE>CYCLEUR dealers, this after life cycle. Returning RE>CYCLEUR sneakers will grant a 10% discount voucher for a future purchase of RE>CYCLEUR sneakers. Returned sneakers will either be dismantled into parts for recycling into new components or enter our RE>CARE lab: Cycleurs’ newest concept to create refurbished sneakers. RE>CARE lab is a collaboration between CYCLEUR de LUXE, the Belgian University KU Leuven, Flanders DC and Vlaio.
At CYCLEUR de LUXE, we say “pak de vélo,” Flemish slang for "take your bike," to emphasize that you can help the environment just by riding your bike.
Through CYCLEUR de LUXE's branding and socials by using #cycleurmovement, we promote cycling lifestyle. Becoming eco-conscious can start with small steps, such as riding a bike more often instead of using a car in daily life. It’s healthy, on trend and climate-cool after all. Wearing RE>CYCLEUR sneakers as the next step, supports the industrial transition towards a more sustainable and eco-friendly sneaker industry. In this way, step by step, gear by gear, we’ll contribute to a greener future, with style. And remember, pak de vélo!