Be as fast off the bike as on the bike. Choose the brand worn by champions.

A festive year for CYCLEUR


To celebrate our 10 year anniversary we came with a product range expansion. We launched our brand new lifestyle and apparel line and youth collection. This expansion contributes to the achievement of our ultimate goal to style the whole family from head to toe with CYCLEUR de LUXE products.

Also in 2022 CYCLEUR de LUXE is proud partner of the Dutch cycling powerhouse Jumbo Visma. After a successful partnership in 2021 Jumbo Visma and CYCLEUR de LUXE decided to join forces again in 2022! Let's hope we can deliver great results this year too!

Eco & lightweight


At CYCLEUR de LUXE we do care about our planet. Through products and communication CYCLEUR de LUXE tries to inspire consumers for a more healthy, fashionable and Cli-Mate-Cool

lifestyle! That is why, in 2021,we launched our eco-friendly RE>CYCLEUR line!

In 2021 we introduced our very first lightweight active footwear collection under the name CYCLEUR DLX. This sneaker line is ideal for both active cyclists and cycling fans! In 2021 we also became a partner of the Dutch top team Jumbo-Visma! Riders like Wout Van Aert, Tom Dumoulin and Primoz Roglic wear our brand new Cycleur DLX Oregon sneakers!

Visit team Jumbo-Visma here!

Go cycling


In 2020, we began using our #cycleurmovement throughout our communications. We are therefore extremely proud to be able to do our part in the ever-growing popularity of cycling.

Sponsoring the Wolfpack with the new bag collection


In 2019 the CYCLEUR de LUXE day pack and travel bag collection were launched. This is also the year where CYCLEUR de LUXE teams up with the Deceuninck-Quickstep road racing team as a sponsor of the new bag collection.

The launch of our first women collection


After the men sneaker collection, we launched our very first CYCLEUR de LUXE 727 women sneaker collection in 2018. 727 represents active stylish women who are up on their feet 7 to 7. This collection combines high fashion with comfort for women who love to ride, work and walk in style.

France, Germany, USA, Canada & Asia


In 2016, we started our worldwide expansion to places like France, Germany, USA, Canada & Asia. What’s next?

CYCLEUR de LUXE grown in our home market and neighboring countries

Expansion within the Benelux

In 2014 CYCLEUR de LUXE could already be found in more than 300 stores across the Benelux.


CYCLEUR de LUXE is born

In 2012, as amateur cyclists and footwear experts, we couldn’t find any casual sneaker brand to associate with. We took uppers from old Belgian cycling shoes, mounted these on a sneaker outsole and we took it from there. Today over a million, happy, cycling and fashion fans are wearing our casual shoes. Are you becoming part of our community?

CYCLEUR de LUXE brand information

Brand info

CYCLEUR de LUXE is a lifestyle brand with a wide range of women, men and kids shoes and a brand new women and men textile collection. The story of CYCLEUR de LUXE starts with the world of cycling. We get our trends and the inspiration for our trends from the Belgian cycling culture.

We offer a diverse collection of women’s, men’s and kids trainers. The collection runs from signature to innovative footwear. CYCLEUR de LUXE tries to combine affordable, comfortable, innovative and trendy shoes. The stylish footwear is made of sturdy and high-quality leather, and makes use of colors that ensure a timeless design.

CYCLEUR de LUXE also offers a range of ecological men’s shoes. With awareness for people and the environment, CYCLEUR de LUXE has developed a sustainable shoe line, the RE>CYCLEUR line. The shoes are made of recycled materials and chrome free leather.

After years of preparation and months of hard work, our first CYCLEUR de LUXE apparel collection for men and women is finally on the market! It is a dream to style people from head to toe and this is the next step to accomplish this goal.

The sneaker and textile collections are offered online or in over 450 dealer locations. For a store nearby, check our store locator.