At CYCLEUR de LUXE we do care about our planet. Through products and communication CYCLEUR de LUXE tries to inspire consumers for a more healthy, fashionable and Cli-Mate-Cool

lifestyle! That is why, in 2021,we launched our eco-friendly RE>CYCLEUR line!

In 2021 we introduced our very first lightweight active footwear collection under the name CYCLEUR DLX. This sneaker line is ideal for both active cyclists and cycling fans! In 2021 we also became a partner of the Dutch top team Jumbo-Visma! Riders like Wout Van Aert, Tom Dumoulin and Primoz Roglic wear our brand new Cycleur DLX Oregon sneakers!

Visit team Jumbo-Visma here!

In 2020, we began using our #cycleurmovement throughout our communications. We are therefore extremely proud to be able to do our part in the ever-growing popularity of cycling.

In 2019 the CYCLEUR de LUXE day pack and travel bag collection were launched. This is also the year where CYCLEUR de LUXE teams up with the Deceuninck-Quickstep road racing team as a sponsor of the new bag collection.

After the men sneaker collection, we launched our very first CYCLEUR de LUXE 727 women sneaker collection in 2018. 727 represents active stylish women who are up on their feet 7 to 7. This collection combines high fashion with comfort for women who love to ride, work and walk in style.

In 2016, we started our worldwide expansion to places like France, Germany, USA, Canada & Asia. What’s next?

In 2014 CYCLEUR de LUXE could already be found in more than 300 stores across the Benelux.

In 2012, as amateur cyclists and footwear experts, we couldn’t find any casual sneaker brand to associate with. We took uppers from old Belgian cycling shoes, mounted these on a sneaker outsole and we took it from there. Today over a million, happy, cycling and fashion fans are wearing our casual shoes. Are you becoming part of our community?