Footwear brand Cycleur de Luxe launched a new eco-friendly line at the beginning of 2021. With Re>Cycleur they want to inspire consumers to live a healthy, fashionable lifestyle with the focus on the planet.
The climate is and remains very important today, which is why the shoe brand Cycleur de Luxe also wants to do their part for the environment. Starting in 2021, the brand brought a 100% recyclable shoe collection to the market. With their RE>CYCLEUR line, they want to encourage both women and men to give more importance to the environment.
100% eco-friendly materials
The recyclable shoes are made of chromefree leather or apple leather. In addition, the top of the shoe, the lining, the sock and the laces are made of 100% bio cotton. On top of that, natural rubber or recycled outsoles are used for the outsoles. A final feature is that the glue that is used, is water-based, so there are no chemicals used in the process.
The cycle of the Re>Cycleur
The process of Re>Cycleur proceeds as follows. First of all, consumers bring back their old pair of re>cycleur shoes. Therefore, they will receive a 10% discount code on their next pair of re>cycleur shoes. Then, at the end of the season, all the old pairs of shoes are collected for the cycling process. The shoes are taken apart in a shreader and are processed into a recycled outsole. This outsole is then reused to make a new pair of Re>Cycleur shoes. In this way, each shoe gets a new life and all because of the consumer.
The collection of Re>Cycleur consists of various fashionable models for both women and men. There is a wide range of different colors and prints. This way, the consumer continues to shine on and off the bike. The new collection is available in the Cycleur de Luxe stores and on the Cycleur de Luxe webshop.